Last week, Blu Dot did an experiment. They placed 25 of their Real Good chairs around New York, free for the take. Each chair was embedded with a GPS device for tracking. They plan to contact the new chair owners and make a documentary about who grabbed them, where they went, how they get there, and what their new homes look like. I just love this idea!
{Images via The Inside Stoop, by Blu Dot Real Good Experiment}